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2 BUILDING A BUSINESS BY MAKING VIDEOS ON YOUTUBE In this chapter I would like to talk about the possibility of launching an own business on YT with the examples of some famous content creators. YouTube is a total revolution in the world of entertainment, the first time in the history when ordinary people receive an opportunity to create their own space, where they can express their self, become a star and earn money. No producer’s centers, TV channels, castings, talent shows. All you need is a camera and your creativity. The thousands of people have become real stars thanks to YT. If we type in Google search phrase “famous people discovered on YouTube,” we will see numerous stories of famous entertainers whose careers were started on YouTube. And the most famous one among them is Justin Bieber. In 2007, when Justin was only 12 years old, his mother opened a YouTube account where she began to post videos of her song singing, and the same year he participated in a singing competition in Ontario, Canada. Surprisingly, these home videos with his performances became very popular and in short time Justin became a star (Lavaveshkul, 2012). The most interesting thing is that these people did not do anything extraordinary, they did not come with some unique idea, they just started to film their lives, and people liked it. “A 2012 study of the top 10 most subscribed channels on YouTube showed that most, if not all, of the most successful creators started with no intention of creating a business at all “(Perry, 2016). Now the possibility to broadcast themselves use not only those who want to become a star, but also already famous and popular people. YouTube is an obligatory part of social media pack, that includes accounts on Instagram, Facebook and Twitter, which has to possess every Justin Bieber – is a 24 years old Canadian superstar, that was discovered at YouTube. He has won numerous awards, such as American Music Award and Grammy Award. He has become a real pop icon for teenagers all over the world. In 2009 were sold more than 137,000 copies of his debut album “My world” that became platinum. Bieber’s songs became viral, some of his hit songs are: “One time”, “Baby”, “All I Want for Christmas Is”, “Where Are Ü Now” etc. Source: https://www.biography.com/people/justin -bieber-522504 17PDF Image | Youtube a new era of TV
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