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big brand, publishing house or TV channel. The new trend is that celebrities start blogging through YT to increase their popularity and revenue, and to communicate directly with their auditory. The idea to quit a job (or not even get one) and begin to make money creating videos on YouTube has become a dream of millions of people worldwide. Inspired by stories of successful bloggers, that became wealthy thanks to filming videos, people try to repeat their success. But now for newcomers to get famous is much more difficult than it was 5 years ago. The later you come to the market, the harder you have to try to become successful. Many people are thinking to start a channel only for money, but the phenomenon of YouTube started with bloggers that did not do it for money, contrarily they became successful by showing their attracting personalities. They did not create anything revolutionary or special, they just showed themselves in the way they are and attracted other people with their content. The greatest thing about YouTube is that everyone can start a business with zero budget, all they need is a camera and access to the Internet. Problems start at the moment when content creator begins investing more and more money in his channel, trying to create a professional video making studio, which requires big investments in professional equipment, light, cameras, paid actors, costumes etc. Such big costs that bloggers spend on production of their content, does not cover profit that flows from YouTube. As example of such situation can be famous blogger Olga Key. The New York Times made an interview with her, where she told about her troubles and frustration, caused by her business on YouTube. She started her channel at 2006 like a blog about her daily life, then in 2009 she added a second channel with skits. She did not have any breakout moment; her popularity was growing progressively as time went on. In 2009 Olga decided to make her channels a full-time career. The problems she is facing now, is that the biggest part of income that she is making from vlogging she invests back in her business. (She earned from $100,000 to $130,000 in each of the last three years (Kaufman, 2014). “Moreover, she shares a growing list of worries with other creators: the precipitously dropping prices that advertisers are willing to pay, the huge increases in uploaded content that has made it harder for viewers to find their work, and the escalating costs of producing higher-quality content” (Kaufman, 2014). Mr. Kyncl, representing the management of YouTube, also commented this situation. He said that content creators that are looking on YT as a source of income and are thinking only about 18PDF Image | Youtube a new era of TV
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