PDF Publication Title:
Text from PDF Page: 026
As time went on, YT simplified requirements for joining this program. Since January 2018 the conditions are: reach 4,000 watch hours in the previous 12 months and 1,000 subscribers. Creators can earn money from advertisements on their videos and from YouTube Red subscribers watching their content (Google, 2018c). By the way, launching a new service called YouTube Red, caused a real panic and shock in the creator’s community. As I have already mentioned, YouTube Red removes advertisement from website, so users can enjoy watching their favorite videos without ads. A lot of creators were afraid that this new feature will decrease their income and will affect their business, because their revenue depends directly on advertising. Removing ads for users that have paid for subscription, could affect their income. But, according to management of website, creators will be still sharing income with company as it was before, in this case income from YouTube Red. The amount of profit from ad-free videos will depend on watch time – the time a viewer spends watching creator’s content. The longer a user watches his video, the more profit he gets. That is why watch time in this case is more important than views. But, even if launching a new service, did not cause any harm to creator’s revenue, the YT community perceived it as a betrayal. The prime philosophy of popular website was that “ordinary people make extraordinary videos” (Strangelove, 2010). The part of YouTube Red is the original content produced by YT. Which signifies the aim of YT to expand into the new market – market of paid services offering original content, like Netflix. The main difference between YouTube and other platforms with video streaming, is that YouTube became popular thanks to the bloggers - amateurs, ordinary people with passion for creating videos. “As of 2011, more than 70% of adults with Internet access in the United States visited video sites like YouTube, where they frequently view content produced by independent creators as opposed to branded content from established traditional companies” (Perry, 2016). The creators built a special relationship with their audience and always had a power to decide how they should run their business, how they want to monetize their content: by ads, or by product placement, by sponsorship, or from donation by their viewers. After launching YouTube Red, creators have lost this power to choose, because they were forced to sign a new agreement where they are agreed with switching off ads for YouTube Red users, otherwise their videos would become private. What consequences will have this new service for YouTube in the future? We can only guess. But it is clear that there is a tendency between bloggers to start looking for alternatives for 23PDF Image | Youtube a new era of TV
PDF Search Title:
Youtube a new era of TVOriginal File Name Searched:
YouTubethesis_final.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |