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moving there. And here is the bad news for YouTube – many of these platforms are starting to gain popularity. For example, Facebook, that has developed their own multimedia player, and have no more need to use YouTube for placing videos on their website. According to Mixpo Survey in 2015 of 125 advertisers, 87% of them planned on running ads on Facebook as opposed to 81.5% on YouTube (Mixpo, 2015). Figure 2 Where advertisers are planning to run their video ads Source: Mixpo Survey (2015) “In August of last year, comScore found that for the first time Facebook had more video views than YouTube on desktop. Since that time, the two have been battling it out month by month for the top spot. Facebook’s meteoric rise is driven by their growth in video views per person, which have nearly doubled yearover-year from January 2014 compared to January 2015. With Facebook’s reported video views exceeding three billion per day in January of 2015, a figure that had tripled since September of 2014, that means comScore’s desktop numbers only represent one tenth of Facebook’s total video views” (Mixpo, 2015). Many of bloggers post their videos simultaneously on several platforms, which means, that they do not concentrate anymore only on YouTube. Who knows what they will decide to do in the near feature, maybe some of them will prefer another platform to the famous website. Apart from partnership with YouTube, creators can increase profit by donations from their fans, for example through platform like Patreon. This website was created by YouTube musician Jack Conte in 2013. His videos were popular and loved by a million of people, but his revenue was still very low. So, he decided to create a platform, where fans could support 24PDF Image | Youtube a new era of TV
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