PDF Publication Title:
Text from PDF Page: 034
Example Speaking of freebies, I would like to return to influencer marketing and talk about one of the most successful startups in the last years - watches brand Daniel Wellington. In 2011 Swedish businessman Filip Tysander decided to launch a business with $24,000 capital (Byttner, 2016). His idea was to sell watches with very simple, minimalistic design. And already in 2016, revenue of the company reached $230 million. Filip is the single owner of the company, and with 50% margins, because of cheap production costs, all the profit goes to his pocket (Byttner, 2016). The secret of such breathtaking success consisted in an absolutely new and genius marketing idea. The owner decided not to use usual ways of promotion, but invented his own, a revolutionary one. At that time Instagram was a relatively new service, but already gaining popularity. Filip saw the potential in this new social media and understood the power and influence of bloggers, so he wanted to use this for his business. He contacted the most popular Instagram users, offering them watches with one condition - public a photo with them. And within few years these watches became extremely popular, the whole internet was full of fancy photos with Daniel Wellington watches. The power of bloggers was enormous. Filip also did not miss YouTube bloggers and using the same mechanism, he promotes his watches. If you search for “Daniel Wellington” you can find a lot of different videos, with reviews on these watches. For example, in this video “Daniel Wellington watch review //Classic St.Mawes (former St. Andrews) Lady” https://www.youtube.com/watch?v=IFCcmAAbsFs, a young blogger makes a review about her new watch and in advance, offers to make a purchase on the official website using her promocode. As for April 2018 video has 251.902 views. 3. Videos with links in the description box These videos do not contain any promotion in the video itself, but in the description box. As in the previous case, YouTubers do not need to have any agreement or partnership with the company. “Instead, the YouTuber is part of a company’s affiliate program, where purchases made through a specific URL or coupon code is attributed to the YouTuber, and the YouTuber is compensated with a commission on the sale” (Wu, 2016). Creator just leaves a specific link in the description box and earns a commission from every purchase made through this link. Another way could be a coupon code, with some discount. Every time someone makes a purchase using the specific coupon, YouTuber gets a commission from the sale. 31PDF Image | Youtube a new era of TV
PDF Search Title:
Youtube a new era of TVOriginal File Name Searched:
YouTubethesis_final.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |