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“YouTube TV has cut deals with the conglomerates behind big networks, while avoiding the companies that run basic-cable channels. So Disney (which owns ABC, ESPN, The Disney Channel, and Freeform) is on board, as is Comcast (NBC, USA, Syfy, Bravo, Telemundo, E!, and others) and Fox (including FX, Fox News, and National Geographic). Notably missing are cable brands like Turner (TBS, TMC, TNT, CNN), Cablevision (AMC, IFC, BBC America), and Viacom (MTV, BET, Nickelodeon, Spike TV)” (Sims, 2017). Meanwhile this service is available only in several U.S. cities, possibly because the company wants to make “a test drive” before launching this service worldwide. As I can judge from the reviews of this service, YouTube TV is a separated and independent service from classic YouTube. The company wants to approach a new audience, those who still prefer watching cable TV or those who have cut the cable and did not find yet a suitable substitute, offering more convenient and cheap substitute ($39/month). It is hard to say if separation of these two services is a right idea. We will see in the future. 3.2 DeclineofTV The owners of big TV channels were concerned already at the early beginning of YouTube. They were afraid, that the brand new, big internet provider of video content would attract their clients on its side. But surprisingly there was no such dramatic change in the behavior of watchers, people did not abruptly abandon TV and did not substitute TV with YouTube, but simply began to use the website as a complement to TV. However, changes in behavior and preferences of people are not always extremely rapid and as we can see now from statistics about TV watchers, number of TV viewers constantly decreases every year. Not to be unfounded, I will show a survey, provided by Statista (2017) about cancellation of TV cable. 18.9% of respondents of the survey said that they had cancelled their cable service during the last 12 months. A second survey revealed that 7.3% of the respondents responded that they are planning to cut cable service in the near future. The respondents, that have never had any cable or satellite service and are using only internet services, received a name “cord-nevers”. The survey also revealed that the main reason why consumers decided to cut off cable, is internet streaming services (39.7% of respondents stated that). The next common reason is the 37PDF Image | Youtube a new era of TV
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