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3.3 YouTubeasasubstitutetocableTV In my opinion, in the meantime classic YouTube cannot be seen as an absolute substitution to TV. Because YouTube and TV include different content and target different audience. YouTube represents some sort of mix of all kinds of video content-on-demand: from professional (episodes of original TV shows, shows created special for YouTube, music video clips, films, series etc.) to amateurship content, that still makes the major part of YouTube (which does not make the website in any way bad or less valuable, contrariwise this is the biggest advantage and hallmark of the website). Meanwhile TV consists of the professional, copyrighted, well moderated and produced content that passes censorship and is regulated. One of the biggest advantages that TV has over YouTube is copyrighted, professional and quality content: movies, series, documentaries, shows etc. The next important advantage of TV is broadcasting of live events. In this area TV is still ahead, because it has special technical equipment for that and capacity, quality of live events broadcasted by the traditional TV are very high. Meanwhile online streaming does not have such a capacity for that, because of “unprovisioned nature of the internet” (Akamai, 2018). With the increasing number of spectators of some live events, the load on the servers increases and streaming can have a poor quality or can have low speed of streaming, stuttering, delays etc. I think that with such fast technical progress, in the near future this problem will be solved, and people will watch live events in perfect quality even from their mobile devices. YouTube is a more user-friendly service. For example, when we open the home page of the website, it will always look different and unique for each user. The company very carefully monitors the actions of every user: what he likes to watch, in what language, from what country, what topics he is interested in. Based on this information, YouTube is trying to fill the home page with videos, that could be interesting for a concrete user. This is a very important thing, which helps the website, on one hand, to keep their users and on the other - to attract advertisers and make profit. Because, basing on the information of preferences of a concrete viewer, the website is trying to show the advertisements which are relevant for him. This is a very lucrative thing for marketers. On the other hand, some users might find this as a violation of their privacy. Also, all of YouTube’s content is available 24/7, we can watch everything we want, any time we want, from any device (it can be mobile, tablet, laptop or even TV screen with internet connection). When with TV we do not have such freedom, we cannot watch our favorite show 39PDF Image | Youtube a new era of TV
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