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As we see from the graph at the Figure 5 on the previous page, the main reasons, why people stream online, correspond with those that we have described previously. The major part watches videos online because of convenience (53%), cost (41%) and possibility to avoid commercials (40%). As I have mentioned repeatedly in the text, young people (13-24 years) rather watch YouTube or other online streaming services than traditional TV. I would like to discuss the reasons why YouTube is more attractive for young people. 1. New hybrid form of TV for the youth The most interesting thing is that nowadays YouTube for young people fulfills function of TV for older people. For example, when I want to spend evening at home relaxing, I switch to YouTube. When I am doing some monotone work (eating, cooking or ironing etc.) I want something to play on the background to entertain myself, that is why I again watch some YouTube videos. And I am not the single person, who is doing it: all my friends do it in the same way. 2. Duration of videos The next reason why young people prefer to watch YouTube is the duration of videos. YouTube is a fast food in the world of video entertainment. Videos are short which means that you do not spend so much time watching the same content, the approximative duration of most videos is 10-20 minutes. In short time you can watch a lot of videos about different topics. Nowadays when people suffer from deficit of attention and got used to daily consumptions of tones of information, they do not really like to spend their time reading long articles, books or watching long videos. They want to reach maximum number of information in minimum time, and YouTube fits into this concept ideally. 3. Possibility to follow someone else’s life People were always curious about someone else’s private life. And this confirms the enormous popularity of reality shows on TV. YouTube, as one of the first, gave people this opportunity, follow someone else’s life. We have millions of channels on the website where YouTubers share with the world their problems, successes, victories and achievements. This helps people understand that they are not alone with their difficulties and problems, that someone else, exactly like them, gone through it too and managed to handle it. This makes 42PDF Image | Youtube a new era of TV
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