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LITERATURE [1] AKAMAI (2018) Live streaming solution brief, a viewer-centric solution for live events [online]. [cit. 2018-04-18]. Available from: https://www.akamai.com/uk/en/multimedia/documents/product-brief/emea-live- streaming-solution-brief.pdf [2] ARTERO, Juan P. (2010) Online Video Business Models: YouTube vs. Hulu. Palabra Clave [online]. 13(1) [cit. 2018-04-19]. ISSN 2027-534X. Available from: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1637/2156 [3] BERG, Madeline. (2016) The Highest-Paid YouTube Stars 2016: PewDiePie Remains No. 1 With $15 Million. Forbes [online]. 5.12.2016 [cit. 2018-04-18]. Available from: https://www.forbes.com/sites/maddieberg/2016/12/05/the-highest-paid-youtube-stars- 2016-pewdiepie-remains-no-1-with-15-million/#5d8ab4bc7713 [4] BYTTNER, Karl-Johan. (2016) This 31-year-old who couldn't afford a Rolex has built a $180 million watch empire in less than 5 years. Nordic Business insider [online]. 18.08.2016 [cit. 2018-04-18]. Available from: http://nordic.businessinsider.com/this-31- year-old-fashion-outsider-has-built-a-watch-empire-in-less-than-5-years-2016-5/ [5] CARMODY, Tim. (2013) It's not TV, it's the Web: YouTube partners complain about Google ads, revenue sharing. The Verge [online]. 04.03.2013 [cit. 2018-04-18]. Available from: https://fullscreenmedia.co/2014/04/22/what-is-cpm/ [6] CLARK, Andrew. (2006) Google nets YouTube in $1.65bn takeover. The Guardian [online]. 10.10.2006 [cit. 2018-04-18]. Available from: https://www.theguardian.com/business/2006/oct/10/searchengines.citynews [7] COMSCORE (2016a) comScore Releases February 2016 U.S. Desktop Online Video Rankings [online]. [cit. 2018-04-18]. Available from: https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US- Desktop-Online-Video-Rankings [8] COMSCORE (2016b) What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership [online]. [cit. 2018-04-18]. Available from: https://www.comscore.com/Insights/Blog/What-Millennials-YouTube-Usage-Tells-Us- about-the-Future-of-Video-Viewership [9] DEFY MEDIA (2017) Acumen report, constant content [online]. [cit. 2018-04-18]. Available from: http://defymedia.com/acumen/acumen-report-constant-content/ [10] DUNN, Jeff. (2017) YouTube’s new $35-a-month live TV service feels like a missed opportunity for Google. Business Insider [online]. 11.04.2017 [cit. 2018-04-18]. Available from: http://www.businessinsider.com/youtube-tv-review-live-tv-on-demand- cord-cutter-dream-2017-4 [11] GERHARDS, Claudia. (2017) Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers. Convergence [online]. 2017, 49PDF Image | Youtube a new era of TV
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