Youtube a new era of TV

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30.10.2017 [cit. 2018-04-19]. Available from: http://journals.sagepub.com/doi/abs/10.1177/1354856517736977 [12] GOOGLE (2016) Paid product placements and endorsements. YouTube help [online]. [cit. 2018-04-18]. Available from: https://support.google.com/youtube/answer/154235?hl=en [13] GOOGLE (2018a) Join YouTube Red. YouTube help [online]. [cit. 2018-04-18]. Available from: https://support.google.com/youtube/answer/6305537?co=GENIE.Platform%3DAndroid &hl=en [14] GOOGLE (2018b) TrueView video ad formats. YouTube Help [online]. [cit. 2018-04- 18]. Available from: https://support.google.com/adwords/answer/2383007?hl=en [15] GOOGLE (2018c) YouTube Partner Program overview. YouTube Help [online]. [cit. 2018-04-18]. Available from: https://support.google.com/youtube/answer/72851?hl=en [16] GURLEY, Bill. (2010) Here's How The TV Business Actually Works (And Why It's Going To Take Longer Than You Think To Disrupt It). Business Insider [online]. 30.04.2010 [cit. 2018-04-18]. Available from: http://www.businessinsider.com/heres- how-the-tv-business-actually-works-and-why-its-going-to-take-longer-than-you-think- to-disrupt-it-2010-4 [17] GUTELLE, Sam. (2014) YouTube Millionaires: A Chat With Fred, The First YouTube Millionaire. Tubefilter [online]. 25.09.2014 [cit. 2018-04-18]. Available from: https://www.tubefilter.com/2014/09/25/fred-lucas-cruikshank-first-youtube- millionaires/ [18] GUTNIK, Lilia, et al. (2007) New trends in product placement. Strategic Computing and Communication Technology. [online]. [cit. 2018-04-19]. Available from: http://people.ischool.berkeley.edu/~hal/Courses/StratTech07/Tech/Preso/D- placement.doc [19] HASTINGS, Nick and Parker HALL. (2018) Confused about costs? Here’s a pricing breakdown for each of the Netflix plans. Digital trends [online]. 12.02.2018 [cit. 2018- 04-18]. Available from: https://www.digitaltrends.com/movies/netflix-cost-pricing- plan-breakdown/ [20] Hulu (2018) What are the costs and commitments for Hulu? Help center Hulu [online]. 12.02.2018 [cit. 2018-04-18]. Available from: https://help.hulu.com/en-us/how-much- does-hulu-cost [21] JARBOE, Greg. (2015) 62% of 18-24 year olds would buy a product endorsed by a YouTube creator. Turbular insights [online]. 17.11.2015 [cit. 2018-04-18]. Available from: http://tubularinsights.com/62-percent-product-endorsed-youtuber/ [22] KAUFMAN, Leslie. (2014) Chasing Their Star, on YouTube. The New York Times [online]. 01.02.2014 [cit. 2018-04-18]. Available from: https://www.nytimes.com/2014/02/02/business/chasing-their-star-on-youtube.html [23] KEHAULANI GOO, Sara. (2006) Ready for Its Close-Up. Washington Post [online]. 07.10.2006 [cit. 2018-04-18]. Available from: http://www.washingtonpost.com/wp- dyn/content/article/2006/10/06/AR2006100600660.html 50

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