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[24] KNOWLEDGE@WHARTON (2006) Online Video: The Market Is Hot, but Business Models Are Fuzzy [online]. 21.07.2006 [cit. 2018-04-18]. Available from: http://adage.com/article/digital/youtube-fastest-growing-website/110632/ [25] KRAUSE, Reinhardt. (2016) This Is What Google Won't Tell You About YouTube's Financials [online]. 27.5.2016 [cit. 2018-04-18]. Available from: https://www.investors.com/news/technology/youtube-valuation-soaring-profits-blurry- as-facebook-amazon-loom/ [26] LAVAVESHKUL, Liz. (2012) How to Achieve 15 Minutes (or More) of Fame through YouTube. Journal of International Commercial Law and Technology [online]. 2012, 7(4) [cit. 2018-04-19]. Available from: https://media.neliti.com/media/publications/28669-EN-feature-articlenon-academic- how-to-achieve-15-minutes-or-more-of-fame-through-yo.pdf [27] MAVEN, Richard. (2006) Mark Cuban: only a 'moron' would buy YouTube. Econsultancy [online]. 29.09.2006 [cit. 2018-04-18]. Available from: https://www.econsultancy.com/blog/285-mark-cuban-only-a-moron-would-buy-youtube [28] MEDIAKIX (2015) Millennials trust YouTube product reviews from top YouTubers. [online]. [cit. 2018-04-18]. Available from: http://mediakix.com/2015/11/youtube- product-reviews-from-youtubers-trusted-by-millennials/#gs.OceqnHI [29] MEDIAKIX (2016) YouTube Product Placement Videos: How Brands Reach Millions. [online]. [cit. 2018-04-18]. Available from: http://mediakix.com/2016/05/how-youtube- product-placement-videos-reach-millions/#gs.NYZ0x04 [30] MIXPO (2015) The state of video advertising. [online]. [cit. 2018-04-18]. Available from: http://marketing.mixpo.com/acton/fs/blocks/showLandingPage/a/2062/p/p- 00b2/t/page/fm/0 [31] O'MALLEY, Gavin. (2006) YouTube is the fastest growing website. Ad Age [online]. 11.07.2006 [cit. 2018-04-18]. Available from: http://adage.com/article/digital/youtube- fastest-growing-website/110632/ [32] PATREON (2018) About. [online]. [cit. 2018-04-18]. Available from: https://www.patreon.com/about [33] PERRY, Samantha. (2016) YouTube Money: The Impact of Brand Management on Online Video Companies. Honors Program Theses. 32. [online]. 2016 [cit. 2018-04-18]. Available from: https://scholarship.rollins.edu/honors/32 [34] PINSKY, Howard. (2015) What YouTube Red means for creators. Fullscreen [online]. 26.10.2015 [cit. 2018-04-18]. Available from: https://fullscreenmedia.co/2015/10/26/what-youtube-red-means-for-creators/ [35] PINSKY, Howard. (2014) What is CPM? ECPM? RPM?. Fullscreen [online]. 22.04.2014 [cit. 2018-04-18]. Available from: https://fullscreenmedia.co/2014/04/22/what-is-cpm/ [36] PRESSMAN, Aaron. (2016) The Average Cable TV Bill Has Hit a New All-Time Record. Fortune [online]. 23.09.2016 [cit. 2018-04-18]. Available from: http://fortune.com/2016/09/23/average-cable-tv-bill/ 51PDF Image | Youtube a new era of TV
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