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SEO PowerSuite 8 Major Google Algorithm Updates, Explained 6. RankBrain Launch date: October 26, 2015 Hazards: Lack of query-specific relevance features; shallow content; poor UX How it works: RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor. While we don’t know the ins and outs of RankBrain, the general opinion is that it identifies relevance features for webpages ranking for a given query, which are basically query-specific ranking factors. How to adjust: Optimize content for relevance and comprehensiveness with the help of competitive analysis. With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by a large number of your top ranking competitors: those are a brilliant way to diversify your content. 7. Possum Launch date: September 1, 2016 Hazards: Tense competition in your target location How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like 7PDF Image | 8 Major Google Algorithm Updates, Explained Your ultimate cheat sheet to Google
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