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SEO PowerSuite 8 Major Google Algorithm Updates, Explained ‘dentist denver’ and ‘dentist denver co’. Interestingly, Possum also gave a boost to businesses located outside the physical city area. How to adjust: Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them). You can do this in Rank Tracker under Preferences > Preferred Search Engines. Click Add Custom next to Google. Next, specify your preferred location — you can make it as specific as a street address. 8. Fred Launch date: March 8, 2017 Hazards: Thin, affiliate-heavy or ad-centered content How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue. How to adjust: Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high quality and offer relevant, ample information. This is basically it: don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating. 8PDF Image | 8 Major Google Algorithm Updates, Explained Your ultimate cheat sheet to Google
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