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Getting started with Facebook on Hootsuite Create a Facebook profile if you haven’t already. You will then need to create a Facebook page for your company. Click here to learn the difference between a Facebook profile and a Facebook page. Add your Facebook company page and any relevant Facebook groups to your Hootsuite dashboard. That way, all of your Facebook pages, groups, and (if you prefer) personal profile are all in one place. Note: You don’t need to connect your personal profile to be able to manage your company page. Create streams for “Inbound posts”, “My posts”, and “Messages” using the “Add a Stream” guide. You will be able to view, like, and comment on content posted to the company Facebook page, see what you’ve posted, and review and reply to any private messages sent to your company page. Add the “Unpublished” stream via the “Add a Stream” guide so you can manage Facebook ads directly in Hootsuite. Click the tab hosting your Facebook content in your streams, then add a new stream. Select a Facebook profile that will stream content, and finish by clicking the plus button inline with Unpublished. Customize link previews and text for any URLs you are sharing. This will avoid sharing links that look like they come from an untrusted source or that simply pop into their stream without additional information. Instead, you can build trust and engagement by pointing out the value of a specific URL to your audience. Anatomy of a great Facebook post Facebook has changed over the years from primarily text-based communication to a mixture of all kinds of media. Successful posts use short, interesting “teasers” (usually 2 or 3 sentences) for context along with colorful images, short videos, and links to other good content that followers will enjoy. Stay positive. Facebook users tend to share and interact with inspiring, funny, and life-affirming pieces. Get creative by building your own memes with text overlayed onto unique images. Pose questions, tell stories, and use language that encourages commenting and interaction with your page. Images sized to 403 x 403 pixels or higher will look the best in the newsfeed column. Interact with your followers and fans, as well as other people who comment on posts in your feed. Organic conversation is a great way to increase engagement and build a loyal fan base. Add comments to your older posts to bring it up in the newsfeed again. Great posts can have more than one chance at viral appeal. Post often, but not too often. Use Hootsuite Analytics to research the perfect number of messages to post per day, and use AutoSchedule to publish them during optimal times. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 8PDF Image | All-in-One Social Media Strategy Workbook
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