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Getting started with LinkedIn on Hootsuite If you haven’t already, create a LinkedIn company page for your brand, with a focus on visual appeal. If no one at your company has prior experience on LinkedIn, there are structured training courses available. Hootsuite University offers a number of resources with information on how to manage and maintain your LinkedIn company page. After you’ve connected your LinkedIn company page to your Hootsuite dashboard, you can customize the streams to monitor your company, personal, and scheduled updates, as well as any relevant keyword searches. You can also separate important discussions that happen in LinkedIn Groups into individual streams. This way, you can monitor those discussions without the risk of having them pushed down in the stream as new discussions come in. To create individual streams, hover your mouse over the message you’d like to separate, click on the arrowhead, and then click Save Discussion as Stream. The stream will populate on the far-right side of all streams with “Comments” as the heading. Engage with your followers by starting a conversation. Post status updates that either link to rich content, invite discussion, or include creative and thought-provoking images, but be sure to stay on-brand and industry-relevant with every post. Anatomy of a great LinkedIn post LinkedIn is a business- and career-centric platform, so welcome the opportunity to offer your expertise on a subject that relates to your audience. Pretend it’s a company dinner party—maintain your real, but professional, voice and don’t be boring. Keep it short. Two or three sentences is all you need for an intro before an external link. Give your audience just enough to know why you shared it and what it means to them. Stay interested to be more interesting. Reply to those who comment on your posts and like any of their content that has value for you. Commenting on your own post can open up conversation as well, which leads to more engagement and increased visibility. Tagging people or companies that you are connected to adds authority to your posts. Make sure the posts are related and will be welcomed by those you are tagging. Don’t forget the power of images on LinkedIn. When you share a link, the main image is what your audience will see in their feed. A succinct, relevant message with a vibrant image will get more attention than a simple text-based post. . THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 9PDF Image | All-in-One Social Media Strategy Workbook
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