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Getting started with Instagram on Hootsuite Sign up for Instagram and explore all the ways you can spruce up your photos. Download the Instagram app from the Hootsuite App Directory. After you’ve installed the app, add the stream to a new tab (or if you prefer an existing tab) on your dashboard. Add a stream for your own photos. This will make it easy to share and amplify your Instagram posts across your other social networks. Create a second stream for any relevant keyword searches you want to monitor. Note: You can be logged into multiple Instagram accounts at a time, which helps if you’re managing Instagram for multiple clients or businesses. The quickest way to build a following on Instagram is to monitor and engage with different hashtags. To do this, see what popular hashtags your community is adding to their photos and engaging with. Research which hashtags other industry influencers or competitors are using, and then spend time each day monitoring the content of each tag. Collaborate with others on Instagram. Whether you’re a blog featuring another blogger, a small business featuring another local company, or just an Instagrammer showing off your best friend, collaborations are an organic and natural way to increase followers for both of you. Anatomy of a great Instagram post Pictures are the heart and soul of Instagram, but the trick is to tell a story rather than simply focus on a product. Use block colors (“blocks” of bold, bright shades from a palette of two or more colors) to make your images stand out from the rest. Develop your brand’s own recognizable visual style. You can start by consistently using one or two filters that fits with your company image. Hashtags are integral to promoting your product, service, or brand on Instagram. Use industry- or location-specific hashtags—do some research on which ones are popular. Start your own hashtag campaign by getting your friends and followers involved. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 10PDF Image | All-in-One Social Media Strategy Workbook
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