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Getting started with Google+ on Hootsuite Anatomy of a great Google+ post Google+ profiles and posts are rich with SEO potential. As Google adjusts its algorithms to reward unique, relevant content rather than keyword-stuffed ad copy, Google+ content is high on the list of discoverable material. People love images on Google+. Include images wherever you can, and maintain an up-to-date photo gallery. The +1 has become a virtual high-five across all platforms, so don’t forget to share the love on Google+. Be generous with your +1s (plus- ones?) to show interest in others and encourage engagement. Relevant keywords and hashtags are important if you want your Google+ content to be easily found. Hashtags show up in regular search as well as Google+ search, and keywords are still an important part of how Google indexes and uncovers content. Google+ is better suited to slightly longer posts (four or five sentences) than other platforms because it is more easily picked up by the search engine. Also, it’s a great venue to share longer-form content as some argue the attention span is longer (less “noise”). Like all social networks, Google+ gives you the opportunity to connect with a community of customers and fans on a very personal, social level. Unlike other networks however, Google+ also has significant impact on SEO and search traffic volume for your brand, which is why having a Google+ company page (not just a Google+ profile) is a good idea. To create a Google+ page, you must first have a personal profile (create yours here). From your profile you can click “Pages” in the left-hand menu, and you’re on your way. Once you’ve created and optimized your Google+ company page, connect it to your Hootsuite dashboard. See how users are engaging with your posts by adding an “updates” stream. This will also allow you to respond to comments on your posts directly from your Hootsuite dashboard. Don’t limit your content to your followers. With Google+ Communities, which you can access from the dropdown menu under your company name on Google+, you can reach a more niche audience interested in your content, products, and knowledge. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 11PDF Image | All-in-One Social Media Strategy Workbook
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