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Scheduling content with Hootsuite Whether you want to continue publishing content consistently regardless of staff schedules, need to organize your time to be more efficient each day, or are adhering to an editorial workflow that aligns with a content calendar, scheduling your content is an excellent way to keep everything on track. Not only is scheduling helpful for efficiency and consistency, it also allows you to track how often you are publishing content to keep your followers engaged, not overwhelmed. Here are three ways to schedule social messages with Hootsuite: 9:35 am ppmm 9:35 1. Manually schedule a single message. Click “Compose Message”, add your content and any links, then select the profile(s) where you’d like the message to be posted. Click on the calendar icon to select the time and date for your message to the sent, then finish off by clicking “Schedule”. 2. Schedule messages in bulk. By creating a comma-separated value file, such as an Excel spreadsheet or .csv, you can upload and schedule multiple messages at one time (bulk scheduling). These can be created using Google Docs, TextEdit, or TextWrangler. You can schedule up to 350 bulk messages at the dates and times that you specify. Click here for a detailed walkthrough. 3. Let Hootsuite’s smart algorithm pick the best time to send out your messages. With AutoSchedule, you don’t have to guess what times are optimal to post your content. AutoSchedule does the work for you by choosing a time to schedule Tweets based on when they perform the best. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 12PDF Image | All-in-One Social Media Strategy Workbook
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