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Hashtags for brand awareness Create a hashtag specific to your business and use it as your central business tag on every social channel (ex: KitKat uses #HaveABreak to connect the traditional candy bar slogan with the company’s social efforts). Encourage people to share your hashtag. When your customers share photos of your product, you receive authentic images of real people enjoying your business. Monitor the hashtag across your social networks and engage with or respond to customer mentions. Quick action is integral: customers expect immediate responses on Twitter (1 to 2 hours). Use the magnifying glass icon (search) on the right side of your Hootsuite dashboard to see if your hashtags are being used by anyone else. (Or a tool like RiteTag.) Create campaign-specific hashtags to spread the word on contests or promotions. How to discover trending content Hashtags are a great way to discover what people are talking about on social media. It is important, though, to know the dangers of wading into a topic that could turn negative. Check out our How to Use Hashtags blog post for best practices and tips. Find trending topics on Twitter and Google+ (these trends are often happening simultaneously on Facebook and Instagram) that you can track by creating streams in your Hootsuite dashboard to monitor for the associated hashtags. Tag relevant keywords relating to a product or service (#roomforrent), lifestyle (#recipeoftheday), event (#TEDTalk), or location (#EastVan) to expand your reach to a qualified user group searching for this type of content. Be specific with your hashtags. Targeting a smaller audience interested in your topic gives you a greater chance of improving engagement and sentiment around your brand. # #relevant # # #specific THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 22PDF Image | All-in-One Social Media Strategy Workbook
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