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Pro Tip Develop and nurture your following without burdening the audience by following the rule of thirds when it comes to social content: 33% should promote your business, convert readers, and generate profits. 33% should surface and share ideas from thought leaders/pioneers in your industry or like-minded businesses. 33% should be based on conversing with others and building your brand through engaging with people. Sticking to the rule of thirds will keep your audience engaged, informed, and interested in what you have to say. The Rule of Thirds: SHARE Industry news and useful tips PROMOTE your product or service BALANCED MESSAGE CONVERSE interact with others THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 23PDF Image | All-in-One Social Media Strategy Workbook
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