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Table of Contents Acronyms and Vocabulary -5- 1 Introduction -6- 1.1 Context -6- 1.1.1 Internet -6- 1.1.2 ByteDance -8- 1.2 Motivation -12- 2 Theoretical Background -14- 2.1 Traditional Valuation Methods -14- 2.1.1 Income approach -14- 2.1.2 Asset-based approach -15- 2.1.3 Market approach -16- 3 Method -18- 3.1 User Growth Analysis -18- 3.1.1 Discrete Growth Rate -18- 3.1.2 Logistic Function -20- 3.2 Comparable Company Analysis (CCA) -21- 4 Data and Analysis -25- 4.1 Revenue Breakdown -26- 4.1.1 Revenue Analysis -31- 4.1.1 Revenue Projection -34- 4.2 Cost and Profit -53- 4.3 Valuation Analysis and Discussion -54- 5 Conclusion -59- References Appendix Appendix Appendix Appendix Appendix Appendix Appendix Appendix -62- -68- A Global share of mobile Internet traffic -69- B Countries with the most Internet users -69- C Percentage of mobile apps that have been used only once -70- D Official pricing of ads on Douyin app -70- E Accumulated Downloads of Douyin & Kuaishou -71- G User development of Douyin H Daily usage from overlapping users -71- -72- -4-PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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