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0 500 1,000 1,500 2,000 2,500 Number of Active Users [mn] Facebook YouTube WhatsApp Facebook Messenger WeChat Instagram QQ QZone Douyin / Tik Tok Sina Weibo Reddit Twitter Douban LinkedIn** Baidu Tieba* Skype* Snapchat** Viber* Pinterest LINE Figure 3: Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)6 Douyin is designed for young audience with a focus on Generation Z (Yang, 2018). With a customized background music, users can create a 15-second video with unique effects and share it with friends or the broader audience out in the world (ByteDance, 2018). It is also very popular to do lip sync along different music with the app. By December 2018, Douyin has a MAU of 426 million in China (QuestMobile, 2019). Toutiao (TopBuzz) Toutiao, with a meaning of “headline” in Chinese, is the first product of ByteDance. It is an online platform that aggregates news and content, and recommends and delivers them based on user’s interests (ByteDance, 2018). With the employment of AI technology, Toutiao could analyze user’s reaction and interaction of past content. The technology will study if users taped the news title into 6 Source: Statista - 10 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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