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the detailed page, if they liked it, or even the length of time they spend on reading each post. The app would thereby generate individualized feeds of contents through the machine learning algorithm and deliver them to the corresponding end users (Hariharan, 2017; Jing, 2018). Every time users open or refresh the app, new feeds would be automatically pushed, loaded, and displayed without them actively searching for contents. These contents recommended to the users in the end are thought to be of their interests, habits, and preferences (Smolentceva, 2019). By December 2018, Toutiao has a MAU of 240 million in China (QuestMobile, 2019). Topbuzz is the international version of Toutiao that is available for users overseas. Except utilizing the company’s AI technology, like all the other products, ByteDance also aims at partnering with local media to collect and generate the content (Knight, 2018). Huoshan (Vigo Video) Huoshan, known as Vigo Video internationally, is a short-video app that is similar to Douyin on many aspects. It empowers users to create and edit videos with a wide range of tools, stickers and effects (ByteDance, 2018). Similar to Douyin, all videos posted and shared on Huoshan are restricted to a time limit of 15 seconds. However, Huoshan focuses more on user-generated contents, with most content being related to funny acts, live broadcasting of people eating, and square dancing (Borak, 2019). By December 2018, Huoshan has a MAU of 99 million in China (QuestMobile, 2019). Xigua Video (Buzz Video) Xigua Video, known as Buzz Video outside China, is an online platform that aims for content sharing in the form of videos with no time limits (Tang, 2019). Though most videos are over four to five minutes in length (Borak, 2019). Users would get a completely new lists of videos for every refresh they do in the app. Different from Douyin and Huoshan, users have to apply and become a registered user, content creator and provider of Toutiao to be eligible for sharing contents on Xigua. There are - 11 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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