Analysis of ByteDance with a close look on Douyin TikTok

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Analysis of ByteDance with a close look on Douyin TikTok ( analysis-bytedance-with-close-look-douyin-tiktok )

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𝑖 𝑖 𝑅𝑐=π‘Ÿβˆ—(1βˆ’ 𝑖 2π‘–βˆ’1)= 𝑖 𝐾 π‘–βˆ’1 =𝑅𝑑 𝑑𝑖 βˆ’ π‘‘π‘–βˆ’1 𝑖 𝑃+𝑃 𝑃 ln(𝑃𝑖 ) ln( 𝑃 ) 𝑑 π‘–βˆ’1 𝑅=𝑃𝑖 𝑑𝑖 βˆ’ π‘‘π‘–βˆ’1 (3.3) 𝑃 refers to the user population at the time i. Discrete growth rate model can be fitted into the continuous one, as proposed in prior studies by Cauwels and Sornette: 𝑖 Where 𝑅𝑑 depicts discrete growth rate, i represents the point in time, t refers to the time period, and (3.4) Expressing equation (3.3) as a linear function 𝑦 = π‘Žπ‘₯ + 𝑏, y and x can be represented in terms of discrete growth rate, 𝑅𝑑, and user population from different time, 𝑃 + 𝑃 : 𝑖 𝑖 π‘–βˆ’1 π‘Ÿ = 𝑏 𝐾=βˆ’π‘ π‘Ž We can then express r and K accordingly, 𝑦 = 𝑅𝑑 𝑖 (3.5) π‘₯=𝑃+𝑃 (3.6) 𝑖 π‘–βˆ’1 When plotting the time-series data of Douyin’s user population along with its linear regression, we would obtain its discrete growth rate as a linear function in form of 𝑦 = π‘Žπ‘₯ + 𝑏, thus obtaining values of a and b. From there we could calculate, under equation (3.7) and (3.8), to get the values of r and K. - 19 - (3.7) (3.8)

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