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800 700 600 500 400 300 200 100 0 Base High Extreme Observed Figure 18: Growth prediction on Douyin's MAU under three scenarios 350 300 250 200 150 100 50 0 Base High Extreme Observed Figure 19: Growth prediction on Douyin's DAU under three scenarios Ifonetakeintoconsiderationdifferentscenariosand integratethedatewiththerevenuemodelshown Table 3, we would get the following estimated revenue for Douyin – assuming all else are constant. - 47 - 01.2017 03.2017 05.2017 07.2017 09.2017 11.2017 01.2018 03.2018 05.2018 07.2018 09.2018 11.2018 01.2019 03.2019 05.2019 07.2019 09.2019 11.2019 01.2020 03.2020 05.2020 07.2020 09.2020 11.2020 DAU [mn] MAU [mn]PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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