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2.1.5 The Application of SEO for Internet Marketing: An Example of the Motel Websites This study conducted an experiment similar to mine in that they used selected SEO techniques and applied them on a website over the course of a year and then analyzed the effects of the SEO. What was different from my study was that the authors implemented their techniques on an existing website; in my research, I developed a website (from the ground-up), applied selected SEO tactics and then measured the effectiveness of the SEO. The authors used an existing website mymotel.com.tw as a case study to apply the SEO techniques and selected Janfusum as their target keyword to optimize the site. The motel is located in southern Taiwan and it’s in close proximity to the Jansufum World, a famous amusement park in Taiwan [9]. Table 2.3 below shows the research variables and their definitions that were used as metrics to measure and analyze the effectiveness of the SEO. In my research, Number of Visits and Ranking variables were also tracked and analyzed; Pageviews is another metric that was measured in my study (Section 3.1 goes into more detail about the metrics used). Table 2.3: Research variables and operational definitions of study [9]. Below is a list of SEO strategies that were implemented on the existing website (mymotel.com.tw) for their target keyword (Janfusum): 16PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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