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1. Keyword was put in the HTML Title tag 2. Added the keyword to the ALT property of the image tags 3. Added keyword to the H1 header tags 4. Registered the website to the DMOZ open website catalog (DMOZ.org) 5. Directly submitted the website to the main search engines: Yahoo, Google and Bing 6. Executed WEB PING to the main search engines. Pinging notifies the search engines that the website has been updated; this increases the chance that the search engines will find and index the pages much faster. 7. Created profiles in popular discussion boards (forums) and put keywords into the signature lines (e.g. Janfusum) 8. Created a sub-domain with the keyword in it, http://janfusum.mymotel.com.tw 9. Created an XML sitemap for the search engines. Sitemaps lists all the pages in the website. Sitemaps tell search engines information about your site, how it’s structured and how often to index (or crawl) certain pages. According to their research results, the experimental website (mymotel.com.tw) moved higher in Google’s search rankings results for the jansufum keyword; the bandwidth also increased after applying SEO. The ranking for mymotel.com.tw went from the No. 14 position to No. 2 position for their target keyword, and the bandwidth increased as a result of an increase of users who visited to the site. This study in effect shows the importance of SEO as a way to increase website rankings and traffic. The only back-linking strategy discussed in the study was the creation of profiles in forums and back-linking from the signature. While this may help in the rankings, there are more effective back-linking strategies that can be used and they will be illustrated in Chapter 4. 2.1.6 Summary This Section briefly summarized previous research done on the field of SEO. As seen from their studies, effective SEO implementation can help websites attain visibility by achieving higher rankings in the search results. Although Google has stated that it uses more than 200 factors in their ranking algorithm [57], there really is no consensus on what the most important 17PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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