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factors are that determine website rankings. As a result, SEO engineers have relied on their experience, or any research performed in this field, to determine the factors for a more effective SEO implementation. Two of the five papers ([2,55]) discussed the Baidu search engine and sought to identify what factors were important in its ranking algorithm. Although the results were not collected from Google, it’s important to analyze any similarities from certain SEO factors between different search engines. In this case, hyperlinks were seen as a critical factor in both search engines for determining high website rankings. More on the importance of links will be discussed in Section 2.3, but in order to get a better understanding of hyperlinks and the importance search engines play in the current state of the World Wide Web, we need to discuss the history of the Internet and its beginnings. 2.2 History of the Internet In this Section, a brief summary of history of the Internet and important events that laid the foundation to the development of the World Wide Web will be covered. The discussion is arranged as follows: a brief summary to the beginnings of the Internet, a timeline of key events, creation of the first top-level domains, early browsers, and explosive growth of the Internet and the rise of the search engines. 2.2.1 The Beginning The history of the Internet begins during the 1950s and 1960s with the development of computers. It came about as a result of early visionaries who saw a great value sharing scientific and military research information via computers. With the launch of the Sputnik by the USSR in 1957, the United States established the Advanced Research Projects Agency (ARPA) with the goal of becoming a leader in science and developing new technologies. In 1962, Dr. J.C.R. Licklider was chosen to lead ARPA’s research efforts and was a key figure in laying the foundation for ARPANET, which would eventually become the Internet. It wasn’t until December of 1969 that it was brought online, and at the time, there were only four computers connected at the following universities: UCLA, Stanford, UCSB and the University of Utah; you can see the original four-node network in Figure 2.1below. 18PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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