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2.2.6 Summary As you have seen, the early development of computers during the 1950s and 1960s laid the foundation for the US-Government backed ARPANET agency, which would become the Internet. Key events such as the invention of the TCP/IP in 1983 made it easy for hosts to connect and communicate, making it the standard Internet protocol for communication. In the same year, the Domain Name System (DNS) was introduced which automatically assigned IP numbers to “human-friendly” domain names. Then in 1990, with the introduction of the hypertext system by Tim Berners-Lee, interlinked documents could be easily accessible via the Internet. But it was the introduction of Mosaic web browser three years later that helped fuel tremendous World Wide Web usage; it was one of the first browsers to provide graphical support and made it easy for regular people to navigate the interlinked hypertext documents on the Internet. During the 1990s, the Internet experienced a huge increase in the number of users and number of websites; ISPs brought the Internet to every home. As a result of this, early search engines and web directory portals started to appear; search engines became popular because they made it easier for people to find information and web portals (e.g. early Yahoo!) became the starting point into the web browsing experience for most users. By the late 1998, the number of Internet users had reached about 147 million users and the number of websites had increased dramatically. Furthermore, new approaches to web search became available; this paved the way to relevancy ranking of web pages. But it was the launch of Google in 1998 (and the introduction of its proprietary PageRank algorithm) that would have the greatest impact on web search. 2.3 Birth of Google This section will briefly discuss the beginnings of Google, will explain the PageRank algorithm and the importance of hyperlinks within the Internet world. Moreover, a recent case study will be provided to discuss the importance of hyperlinks in search rankings and how corporations are taking advantage of SEO to send more users to their sites. 27PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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