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2.3.1 How It All Started Google was started by Larry Page and Sergey Brin while they were both students at Stanford University. The idea for Google came about as part of a doctoral research project that they began in 1996. Then in 1998 Google was incorporated. The ranking algorithm behind Google was what differentiate it from other search engines and it was the key to its early success. Based on their experience while conducting their “academic research,” they hypothesized. The following statement, taken from [59] explains it best: “Based on Larry and Sergey’ s experience with the process of academic research, they believed that Web page authority and relevance could be derived algorithmically by indexing the entire Web, and then analyzing who links to whom. This idea came from the fact that in academia authority is derived when researchers advance their own research by citing one another as part of the research process. Indeed, each piece of published scholarly work (including Larry and Sergey’ s dissertation) has a works-cited page at the end of each finished piece of written research, which includes a list of resources that were cited as relevant to the work being advanced.” “Larry and Sergey took the process of citing in academic research, and hypothesized that Web pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with a particular search.” “To further bolster the concept, Larry and Sergey created PageRank (named after Larry Page), which not only counts how many links point to any given page, but also determines the quality of those links.” “Although the Google algorithm is more complex than just analyzing who links to whom, the process of algorithmically analyzing links was a great idea that has separated Google from its competition.” As a result of this, presently Google is the leading search engine. It controls more than 60% market share here in the United States and is the preferred search engine in most parts of the world. 28PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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