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and is primarily focused on getting backlinks (i.e. links pointing to your site from other websites). In conclusion, ethical and approved SEO methods are not meant to deceive or manipulate the search engines in an unethical way; they are implemented with the goal of improving the visibility and relevancy of websites in the organic search results. SEO can be considered as a collection of methods for the strategic editing of web pages in order to increase their importance and their relevancy in the search engine results. As a SEO engineer, it’s important to stay current with search trends and changes in search technology in order to launch more effective SEO strategies. And as stated previously, the “cat and mouse game between SEOs and search engines continues” [41] to this day and it will continue in the coming years. This is the motivation for my current research as will be explained in Chapter 3. 42PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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