PDF Publication Title:
Text from PDF Page: 054
Chapter 3 - Problem Statement This chapter discusses the motivation behind my research and its importance to the current body of knowledge. As presented in Chapter 1, search engines have become part of the daily lives of people; it is through them that most people begin their online activities. People are increasingly dependent upon the Internet as their primary source of Information in many important domains, not just entertainment. With billions of web pages available, search engines have made it easier for people to find information online. Sorting through the billions of pages and displaying only the most relevant results to the user is a complex task. This has made it increasingly difficult for websites to stay visible. A recent study says that there are about 3 million new websites appearing in the internet every month [4]. As a result, there has been an increase of competition between websites, all of them trying to achieve top rankings in the search engine results page (SERP). In addition, fewer and fewer people are using traditional media such as newspapers, magazines, radio and TV to buy products, or find services. In the past, the previous media was the “link” that connected people looking to buy products or services to businesses. Nowadays, most people turn to search engines whenever they’re looking for something. As was discussed in chapter 1, ranking in the first page of Google can make or break a business since more than 80% of users who first visit a website come from search. Of these visits, more than 76% use Google. So the question becomes, what determines the ranking of a website? Or more importantly, how is it possible to stay visible and be found in the millions of web pages available? How can webmasters setup their sites so that searchers are able to find them? This is where proper and effective implementation of SEO comes into play, having a site optimized so that Google searchers are able to find it. SEO techniques will only grow in importance, and research in this area is destined to grow dramatically. As online search continues to become more important and the traditional sources of advertising become less relevant, Google will continue to be the essential link in the process by which customers and business locate each other. Businesses that don’t stay relevant and don’t have a serious and up-to-date strategy for using Google in their marketing will not survive. For all others that embrace this constant change, they will be in good position for their continued growth. 43PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |