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3.1 Research Questions and Aim In this paper, search engine ranking factors and their effectiveness on the Google search engine will be analyzed. I include my experience with the creation and development of an actual website as a platform for the trial application of a set of selected SEO techniques. Furthermore, these SEO experiments will be evaluated by collection and analysis of real data from the experimental website through the use of Google analytics. By following a sound keyword strategy (selecting the right keywords) and methodology, and applying selected SEO techniques, the effectiveness of SEO on Google search engine rankings will be analyzed. 3.2 Objectives This section will discuss the objectives of my research and how each of them will in turn lead to achieve the aim of this paper. • Website topic research – A step-by-step process of the selection of the website topic will be covered. • Keyword research – How to identify and select possible keywords for conducting an effective SEO on the website will be explained. • Website creation and SEO implementation - This research covers these phases: inception phase of website, development, launch, and SEO implementation. The application of SEO techniques will be outlined and explained in Section 4.5 and Section 4.6. • Questions analyzed – These are the questions this paper attempts to answer: 1. How effective is the implementation of SEO on a newly created website on Google’s search ranking algorithm for achieving top placement in the search results page? 2. What are the most important factors that have the greatest influence on Google’s search ranking results? 3. How quickly do SEO techniques take effect for newly created websites? How much time is required before the application of SEO techniques start producing measurable results? SEO Techniques – In order to answer the previous questions, selected SEO methods will be implemented on a page of www.casadelalpiste.com (built 44PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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