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would resonate well with the users searching for alpiste. Once I had secured the domain name for the experimental website, I needed to look for a web hosting provider to configure the domain and begin the site development. 4.2.2 Web hosting service After looking at my options, I decided to host the experimental site using a shared web hosting service. A shared hosting “refers to a web hosting service where many websites reside on one web server connected to the Internet. Each site ‘sits’ on its own partition, or section/place on the server, to keep it separate from other sites” [45]. This seemed to be the best option for me due to its low cost and there was no need for me to do any major server configurations. Shared hosting may be implemented in two ways, named-based or IP-based. The differences are explained below: • In a IP-based virtual hosting (also known as dedicated IP hosting) setup, each site on the web server uses a different IP address • In a name-based virtual hosting (also known as shared IP hosting) setup, the web server uses a single IP address to serve multiple domain names, or hostnames. Some advantages of shared hosting is that it’s relatively low-cost and the web hosting service provider is responsible for most of the system administrator tasks, such as managing users, technical support, installing server software and security updates. A disadvantage is that if file permissions are not configured correctly, other users (sharing the same server) may be able to access the system-wide files from different users, compromising the files. One important thing to keep in mind (when choosing the share web hosting option), is making sure that the shared IP address and the server where the site will reside has not been blacklisted or banned from Google. When developing a new site, think of it like moving to a new neighborhood; you would want to live in a clean and crime-free area. This is the same with shared hosting; you want to avoid having blacklisted sites (sites that have been identified as spammy) or banned sites on the same shared IP address. Even though Google bans sites, not IP addresses, you want to verify that your IP address is in good standing by not being blacklisted. Google put together a short video explaining 50PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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