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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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whether a spammy website might affect the rankings of other sites hosted on the same server (on the same shared IP address). It suggested that this is one of the issues that’s not on their top list of priorities, but they “understand that shared hosting happens; you can control or help who else is on that (same) IP address or class-C subnet” [17]. However, there have been special cases when there were about 26,000 spammy and porn websites all under one IP address, and there was one normal website. In this special case, this can really affect the SEO of the one normal site because being surrounded by thousands of spammy sites invites scrunity. It exerts more effort to conclude such a site is legitimate. So in order to avoid future problems, it’s always recommended to verify that the web server and IP address are not blacklisted. Once I had purchased the shared web hosting service, I decided to analyze the type of sites that were hosted on the same IP address as the experimental site. To check on the sites, I used a tool provided by Majestic SEO that will display “the most backlinked domains hosted on any given IP or subnet” [18]; in other words, this tool will return the most popular sites (as determined by the total number of links pointing to them) that are hosted in the same IP address. By looking at the types of sites from the returned results, you may be able to identify which sites are spammy. To start the analysis on the returned list of sites, I entered the domain name of the experimental site 1. 2. As you can see, I because I wanted as seen in Figure 4.5 You also have two options for your analysis: Fresh Index: is updated daily and it contains data from the most recent 30 days Historic Index: contains all data available in their database entered www.casadelalpiste.com and selected the Historic Index option to get the historical data. Figure 4.5: Searching for sites hosted on same IP as casadelalpiste.com 51

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