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Other stats that I selected to view are Competition, Approximate CPC and Local Search Trends. The Competition indicator gives me a rough estimate of how competitive would be to rank for the keyword selected; the Approximate CPC indicator gives me the approximate cost- per-click (CPC) that I would pay Google every time users clicked on my paid listings (if I were to bid on the alpiste keyword), and Local Search Trends provides me with bar graphs showing the search trends of the last eleven months. Figure 4.12 shows the keyword list (using the Broad view option) of all keyword variations of alpiste in addition to the key column indicators previously stated. One interesting thing to notice is that most of the keywords returned have low competition. Figure 4.12: Keyword variations and their volume stats for alpiste. Again, this Low Competition indicator gives you a rough idea of how much advertisers are bidding on the specified keyword through Adwords, Google’s PPC (Pay-Per-Click) program. Next is brief explanation of PPC, and the keyword and bidding process. PPC is an online advertising model used to drive visitors to sites through paid listings that appear on the search results whenever users search for certain keywords. Advertisers pay Google 60PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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