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a determined amount every time a searcher clicks on the paid listings; the amount paid per click is the Cost-Per-Click (CPC). In the case with Google Adwords, advertisers bid on keywords they have decided are relevant to their users and website. For example, Google will display ads when a search query matches an advertiser's chosen keyword list. Such advertisements are known as sponsored links or paid listings, and as seen in Section 2.2.4, these paid listings appear to the right or above the organic search results. Again, a Low Competition indicator is not provided for SEO purposes, it’s more used for PPC advertising on the search engine. As you can see from Figure 4.13, when I typed alpiste in Google, you can see the paid listings to the right of the organic results; these paid listing are from advertisers who bid on the keyword alpiste and wanted their ads to be displayed From Figure 4.13 below, we can assume that these advertisers are paying Google approximately $0.38 each time a user clicks on any of their paid listings. What was interesting to see was that there were no paid listings at the top of the organic results, only to the right. Paid listings Organic search results Figure 4.13: Organic results and paid listing results for the alpiste keyword. In continuing with the keyword research process, then I switched to Exact from the Match Types criteria, I received a different set of keywords from Google. But what’s interesting 61PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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