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Figure 4.15: Top keywords (by monthly search volume) in Exact Match. As expected, the keyword alpiste had the highest monthly search volume. For my research, I was looking for a keyword that contained at least three words and had a decent amount of search volume. I felt that the keyword beneficios del alpsite (which means “alpiste benefits”) was good choice because it implied that people were searching for information on the health benefits of alpiste. Furthermore, this keyword seemed like a good selection for creating pages with content about the benefits of alpiste. Once I had selected my target keyword, I needed to do further research to validate my selection. Once the target keyword was selected, I turned to Google Insights to perform further research and look at the worldwide keyword search trend. Figure 4.16 shows the worldwide popularity of beneficios del alpiste. You can see that prior to 2009 there were few searches, but since March 2009, the popularity of the keyword started to increase and it has remained popular ever since. Again, this was good to know because I wanted a keyword that was popular among searchers and one that would drive traffic to the experimental site. Figure 4.16: Worldwide search trend for beneficios del alpiste keyword. 64PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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