ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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Figure 4.37c: Actual page in Google’s top search results for the search query rare baseball cards It’s important to keep this optimization factor in mind because you want your users to read the full page. By providing the most important text and the most relevant keywords at the beginning of the first paragraph, you’ll have a better chance of convincing users to continue reading further; moreover, users will be convinced that they’ve visited a relevant web page because the text in the page contains the keywords that were used. Also, this is part of the overall good user experience that Google is looking for, and when strategically applied, your page can be rewarded with higher rankings. To summarize this section, here are few key points to remember: • Use descriptive text and your keyword in the first paragraph of the web page you’re optimizing. • Know that Google uses the content of the description meta tag in the search results page, but it may also use other text from the page that it considers relevant to the search query. In most cases, the text used may be found within the first paragraph of the web page (as seen in the previous example). 4.5.6 Headings tags Heading tags are used to emphasize important text and structure on the web page. They also inform the search engines what your page is about; the

tag defines the most important heading and

defines the least important heading, so it’s important to include your target 81

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