ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )
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keyword into the headings, most importantly within the tag. This can be effective because it helps establish information hierarchy within the page being optimized and it helps visitors understand the web page content and how it’s organized; it’s almost like writing an outline with main points and sub-points.
It’s important to note that the tag displays a larger text format, displays it slightly smaller than , and smaller than , and so forth. Also, the ranking algorithm assumes that the heading tags establish the information hierarchy of the document; the web page author must therefore use the heading tags correctly to define that hierarchy.
When optimizing the heading, it’s recommended to use only one in the web page and include your target keyword once; using more than one heading and repeating your keyword multiple times can raise a red flag for a black-hat technique known as keyword stuffing, which can negatively affect your search rankings.
Figure 4.38 shows part of the HTML source code where the heading was optimized for my target keyword (beneficios del alpiste). Note the HTML source code and how the page is viewed in the browser.
Figure 4.38: H1 heading optimization for beneficios del alpiste and how is viewed in the browser.
heading
heading
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