ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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tag This attribute is commonly set to a value of “nofollow” to signal web spiders not to follow the link. Google states that “setting the value of the ‘rel’ attribute of a link to ‘nofollow’ will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.” Google added this attribute to combat comment spam and to keep comment spammers from receiving reputation (or PageRank) from high quality sites. It’s common for sites to have sections where people can leave comments, and before the adoption of the “rel=nofollow” attribute, spammers took advantage by commenting on trusted sites with the sole goal of acquiring backlinks to their sites in order to gain higher rankings; similar to the JCP incident that was discussed in Sub-section 2.3.5. Figure 4.42 shows a possible scenario in which a spammer leaves a comment on a trusted site with the hopes of getting reputation from backlinks. 85

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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