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user is searching for images, it’s possible that your optimized images may appear in the image search results, thus driving more users to your site. Figure 4.40 shows the HTML source code of the optimized web page from my experimental site. Notice that I included the target keyword into the image alt attribute and I named the image with a descriptive name that includes the target keyword (beneficios-del- alpiste.jpg). Figure 4.40: alt attribute and image optimization for the keyword beneficios del alpiste. To summarize the image optimization process, below are a few key points to consider: • Use short and descriptive filenames for your images. Instead of using “image.jpg” or “pic1.gif”, use more descriptive image file names. Whenever possible, use your target keyword within the image file names. • Use a short and descriptive text in the alt tag attribute; include your target keyword within the text. 4.5.8 Effective use of the “rel=nofollow” attribute In a HTML anchor tag , the rel attribute defines the relationship between the current page and the page being linked to by the anchor. Some possible values and their definitions can be seen in Figure 4.41 below. 84PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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