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Figure 4.47: Key page elements optimized for the keyword beneficios del alpiste. To summarize this section, below are guidelines for keyword placement and keyword use. Follow these steps to highlight your important keywords and increase page relevancy for the keywords you’re trying to rank for. • Place keyword in the title tag, description meta tag, image alt attribute and headings (as discussed in the previous sections) • Place keyword in the first and last paragraph of the page. • Bold your target keyword at least once on your page. • Italicize/underline your target keyword at least once on the page. 4.5.10 Sitemaps It’s recommended to create an HTML sitemap for users and a XML sitemap for search engines; their differences and their uses be explained next. The HTML sitemap “is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site” [19]. This page is visible to all users and contains links to all other pages on your website. While this sitemap is mainly created for human visitors, search engine crawlers may also use it to achieve “good crawl coverage of all the pages on your site” [19]. In other words, crawlers may visit the sitemap and branch out from there to crawl all the pages contained in your site; this increases the possibility of getting most of your pages indexed. Figure 4.48 shows an example of a site map from a website that sells vintage cards. You can see that this sitemap provides users with a quick way to access all pages of the site; it’s another way to provide a great user experience which Google encourages. 90PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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