ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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Figure 4.48: HTML site map from a website that sells vintage cards. Figure 4.49 below shows the site map created for the experimental site; these are links to all the pages. It’s simple sitemap with only twelve links to the pages. Figure 4.49: HTML site map from casadelalpiste.com (the experimental site). The second type of sitemap is created using XML; this sitemap makes it easy for search engines “to discover the pages in your site” [19]. It’s a way to tell Google what pages exists in your site so that they can get indexed. Google says it won’t guarantee that they’ll crawl or index all of the URLs, but they’ll “use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future” [21]. 91

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