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While having an XML sitemap may not directly affect your search engine rankings, it increases the probability of getting all of your pages crawled and indexed; once this occurs, the ranking algorithm will analyze and determine their relevancy for your target keywords. In Figure 4.50 you can see a shortened version of the XML site map that I developed for the experimental site. Notice that the location of the XML sitemap needs to be uploaded on the root directory of the website. Figure 4.50: XML sitemap for casadelalpiste.com and sample of its XML source code. In summary, sitemaps serve two purposes: 1. An HTML sitemap will make it easy for users to access all of your content from a single page. This provides a great user experience for the visitors, which in Google’s view, this enhances the user experience and eventually can help your site’s rankings. 2. With a XML sitemap, the search engine crawler will discover the pages in your site much faster. Once the crawler arrives to the sitemap, it can process all the links and index the 92PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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