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pages. Once this occurs, the search ranking algorithm can determine page relevancy and page rankings for any target keywords you may be optimizing for. 4.6 Off-Page SEO Strategies This section covers the off-page SEO process, its definition and methods for effective execution. It is structured as follows: Section 4.6.1 discusses important concepts. Section 4.6.2 covers the importance of links and the anchor text. Section 4.6.3 describes link-building and why getting links in a gradual manner is important. Section 4.6.4 discusses the creation of valuable content for getting links. Section 4.6.5 covers article writing as a link-building strategy. Section 4.6.6 covers reaching out to potential partners for link-building. Section 4.6.7 discusses the strategy of getting backlinks from websites that are similar to yours. Section 4.6.8 provides a list of other link-building ideas or methods. Section 4.6.9 provides a list of riskier link-building methods. And finally Section 4.6.10 concludes the off-page SEO Section. 4.6.1 Background Off-page SEO is primarily focused on acquiring backlinks from reputable sites in a gradual reputation-building process. Any technique that the SEO engineers can create that accomplishes this goal is by definition a candidate off-page SEO technique; it is an open-ended process and is driven by the SEO engineer’s individual creativity. In contrast, on-page SEO is a more standardized set of technical procedures that can be studied and applied by anyone. Off-page SEO is what gets implemented away from site as opposed to on-page SEO. And by definition, the SEO engineer will have less control, making these techniques more difficult to execute. Off-page SEO is more about building relationships with other sites through the development and promotion of attractive web content and reaching out to people who run similar websites in hopes of getting backlinks. This is part of the link building process. The type of sites that link to your site, how they link to your site, and the way your content is shared on the Web are “all factors that can have a significant impact on your ability to” [19] achieve high rankings on the search engine results page. For this reason, it’s important have a solid on-page SEO implementation in place before embarking on any off-page SEO strategies. The site must be structured correctly by making it easy to navigate, and it must have content relevant to the set of keywords you’re optimizing for. 93PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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