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Figure 4.53: Effective ways to promote website content. 4.6.5 Writing articles to establish domain authority Another strategy that can help your site get backlinks is by writing useful articles that provide value. In addition to providing valuable content on your website, you can also write valuable articles and submit them to trusted sites such as About.com, Wikipedia.org or NewYorkTimes.com. Getting a backlink from high-authority site such as these will greatly increase your website’s reputation and help you achieve higher rankings. Another approach is to submit articles to article directories. These are online directories that publish articles on any topic imaginable; from gardening ideas to dating tips. This approach works really well. However, you have to find reputable article directories with high PageRank. Submitting articles to these trusted sites is an effective way to get quality backlinks, which can help increase your site’s exposure and search rankings. For example, Figure 4.54 shows an article titled “How to Install and Untangle Linux Virtualbox” that was submitted to www.ezinearticles.com, an article directory, which has a PageRank of 6 (at the time of this of this writing). Authors that submit to these directories use the last paragraph to provide a link back to their site. This can also be seen in Figure 4.54. 98PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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