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4.6.10 Summary As you can see, Google places high importance on links, the type of sites that link to your site, and how they link to your site. Google mentions that the anchor text gets associated “with the page the link points to” [22]; so whenever possible, always try to get backlinks with your target keyword in the anchor text. This will increase page relevancy and it can help your site achieve higher rankings for your target keyword. Furthermore, off-page SEO is mostly about link-building and it’s an on-going process that takes time, patience and creativity. Link-building can be considered more of an art than a science. If you create content that’s worthy to be shared, you will ultimately get lots of backlinks the natural way and in a gradual manner, just as Google recommends. Valuable and unique content is what attracts users and gets shared among the Web. Finally, you can see that off-page SEO is less clearly defined than on-page SEO. It is not easy to create a standardized list of off-page SEO techniques. The goal of such techniques is to acquire backlinks from highly reputable sites. But the state of the practice today is that the SEO engineer must use his or her creativity and technical knowledge in order to be successful here. 101PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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