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content related to yours. For example, a site about weight training would benefit more by getting backlinks from a health-related site than links from a grocery store website. 4.6.8 Other link-building methods The following list provides other link-building methods that can be strategically used in order to get backlinks: • Write guest articles – Just like submitting to article directories, you can write articles and get them published on reputable sites similar to yours. • Contact business partners – If you’re part of a network or business group, get in contact with key people. • Do charity work and ask for a link in return – If you do work for a non-profit organization, you may ask for a link to your site. • Ask friends and family – This can help you if family members or friends have sites that have similar content as your site. • Participate in the comments of authoritative websites – Leaving useful comments in authority sites (such as the New York Times) can help your SEO. • Attend industry events – going to industry events are a good way to network and meet potential business partners to exchange links. 4.6.9 Riskier link-building methods There are other, riskier methods, of getting backlinks. The following are some methods used by many SEOs but these are all strongly discouraged: • Buying links from link brokers – There exist link brokers that sell or lease space on highly trafficked sites. This method can help in your SEO and in getting traffic, but this method is also not recommended. Google has advised all websites to avoid “purchasing links from another site with the aim of getting PageRank instead of traffic" [19]. • Buy natural links – These are links that seem as if they were organically acquired, but instead were paid for. If you have connections with someone at a high authority site, you can purchase a link (or links) from them. While this may help in your SEO and rankings, this practice is not recommended. Your site risks getting penalized for such procedures. 100PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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