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Chapter 5 - Result Analysis This chapter discusses and analyzes the results of the SEO strategies implemented. As explained in Section 4.1, early March 2011 marked the beginning of the development of casadelalpiste.com, the experimental site. Once the development had been completed, articles and pages were uploaded to the site. One of the pages was selected to become the experimental page where selected SEO techniques were implemented. This started the optimization process which continued until September 2011. The next sections will analyze the metrics and the effectiveness of the application of the SEO strategies on the experimental site. The rest of the Chapter is structured as follows: Section 5.1 discusses “Number of Visitors”, Section 5.2 discusses “Pageviews” and Section 5.3 covers “First Page of Google.” 5.1 Number of Visitors Number of visitors calculates the total number of users who visit your website and was used as a benchmark to determine the effectiveness of the SEO implementation. I decided to use number of visitors as a metric (to track and measure) because it tells you whether the optimized site is being found online. In the end, that’s the goal of most SEO engineers; to increase a website’s visibility by sending as many users to the website as possible. Figure 5.1 shows a weekly trend of the number of visitors to the experimental website from March 1, 2011 thru April 30, 2011. Notice how the number of visits at the beginning of March was low and then started to increase towards the end of March. This increase in number of visits was most likely caused by the work I was performing on the site (implementing on-page SEO, uploading content, etc...) and Google Analytics was tracking and including my visits to the site. So in order to prevent Google Analytics from counting my visits to the site, I configured the analytic settings so that my IP address was excluded from the tracking analysis. This configuration excluded my visits, and it would provide a true picture of the actual visits other than mine. 102PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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